{"id":55916,"date":"2026-03-17T07:07:00","date_gmt":"2026-03-17T13:07:00","guid":{"rendered":"https:\/\/trignum.mx\/Arquitectura\/?post_type=podcast&#038;p=55916"},"modified":"2026-04-07T14:16:47","modified_gmt":"2026-04-07T20:16:47","slug":"marketing-para-arquitectura-lo-que-realmente-funciona","status":"publish","type":"podcast","link":"https:\/\/trignum.mx\/arquitectura\/podcast\/marketing-para-arquitectura-lo-que-realmente-funciona\/","title":{"rendered":"61. Marketing para arquitectura: lo que realmente funciona"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Muchos arquitectos salen de la universidad convencidos de que, si hacen buena arquitectura, el trabajo llegar\u00e1 por s\u00ed solo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La realidad suele ser distinta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conseguir proyectos implica algo m\u00e1s que saber dise\u00f1ar: implica que las personas adecuadas sepan que existes, entiendan qu\u00e9 haces y conf\u00eden en tu manera de trabajar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este episodio hablo de algo que rara vez se ense\u00f1a en las escuelas de arquitectura: el marketing aplicado a la pr\u00e1ctica profesional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comparto lo que he aprendido despu\u00e9s de varios a\u00f1os estudiando el tema, probando estrategias y entendiendo qu\u00e9 herramientas realmente pueden ayudar a un arquitecto independiente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hablamos de por qu\u00e9 la p\u00e1gina web deber\u00eda ser el centro de cualquier estrategia digital, del papel real que tienen las redes sociales, de c\u00f3mo los buscadores pueden traer clientes con intenci\u00f3n real de construir y de por qu\u00e9 el correo electr\u00f3nico sigue siendo una de las formas m\u00e1s efectivas de mantener una relaci\u00f3n con futuros clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No se trata de volverse influencer ni de perseguir likes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se trata de construir un sistema que, con el tiempo, permita que las personas correctas encuentren tu trabajo y entiendan el tipo de arquitectura que haces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te interesa entender c\u00f3mo funciona este proceso en la pr\u00e1ctica, este episodio es para ti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s art\u00edculos y reflexiones sobre arquitectura aqu\u00ed:<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/mtr.bio\/Trignum\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"Muchos arquitectos creen que los proyectos llegan solo por hacer buena arquitectura. En este episodio hablo de c\u00f3mo funciona realmente el marketing para arquitectos: la importancia de la p\u00e1gina web, el papel de los buscadores, las limitaciones de las redes sociales y por qu\u00e9 el email marketing puede ayudarte a construir relaciones con futuros clientes.","protected":false},"author":2,"featured_media":55917,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_oct_exclude_from_cache":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"audio","audio_file":"https:\/\/trignum.mx\/Arquitectura\/wp-content\/uploads\/2026\/03\/Trignum-Podcast-marketing-140326-3.27-p.m.mp3","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"https:\/\/trignum.mx\/Arquitectura\/wp-content\/uploads\/2026\/03\/E5EA59C9-D35F-428E-8FF3-4B83E6920A65.png","cover_image_id":"55917","duration":"00:09:50","filesize":"4.51M","filesize_raw":"4724319","date_recorded":"2026-03-14 15:35:55","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_joinchat":[]},"tags":[13,46,670],"series":[668],"class_list":["post-55916","podcast","type-podcast","status-publish","has-post-thumbnail","tag-arquitectura","tag-emprendimiento","tag-marketing","series-default-podcast","entry"],"episode_featured_image":"https:\/\/trignum.mx\/arquitectura\/wp-content\/uploads\/2026\/03\/E5EA59C9-D35F-428E-8FF3-4B83E6920A65.png","episode_player_image":"https:\/\/trignum.mx\/arquitectura\/wp-content\/uploads\/2026\/03\/E5EA59C9-D35F-428E-8FF3-4B83E6920A65.png","download_link":"https:\/\/trignum.mx\/arquitectura\/podcast-download\/55916\/marketing-para-arquitectura-lo-que-realmente-funciona.mp3","player_link":"https:\/\/trignum.mx\/arquitectura\/podcast-player\/55916\/marketing-para-arquitectura-lo-que-realmente-funciona.mp3","audio_player":null,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/us\/podcast\/trignum-arquitectura\/id1525968185","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/5fsLiuSPDeMN8D6302K774","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/trignum.mx\/arquitectura\/feed\/podcast\/default-podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"63ZnlW3ZF7\"><a href=\"https:\/\/trignum.mx\/arquitectura\/podcast\/marketing-para-arquitectura-lo-que-realmente-funciona\/\">61. 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